As we move into the next generation of iPhones I chose to pay special attention to the way they use design to reel people in with their reveal. Apple has shifted focus to elaborate use of colors and emphasizing screen size to appeal to its fans. With a sleek design and a step towards plug less chargers, Apple has continued to show its desire to deliver as the phone of popular culture.
In an economics class, I learned about a term called “choice architecture” which explains how our decisions can be shaped by the context in which choices are presented to us, where subtle differences in the Read more…
At Apple, design comes above all. The design team are given free rein to set their own budgets and are given the ability to ignore manufacturing practicalities. I always found it very interesting how Apple, Read more…
I wanted to plug a YouTuber I’ve been watching a lot lately: Kel Lauren. She’s a graphic designer who’s recently become known for redesigning the logos of well known brands. In her videos, she talks Read more…