Grocery shopping at Trader Joe’s is one of my favorite activities to do, and I can spend hours admiring the packaging of every single one of the items there. I love the friendly, people-oriented design TJ’s implements — from large-scale community murals to adorable chalkboard signs, every part of the shopping experience brings comfort to the shopper. All the typography is hand-drawn, which gives the store a homey, personal feel. Overall, I admire TJ’s approach to the grocery industry and hope that more businesses can learn from their success.
1 Comment
Ishaani Basu · December 1, 2021 at 3:33 am
I spend so much time in Trader Joe’s and personally love their packaging as well. I feel like they do a great job of making their packets colorful and prioritizing the correct information that attracts customers to buy their products.
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