Chiptole’s new short film was launched to communicate their support for farmers and depicts a heartwarming story following one farmer’s life. I found this short film to be incredibly visually appealing with a great message. The overall tone was optimistic and warm, and viewers are able to follow along and empathize with the character throughout the film. Overall, I enjoyed this short film and its message!

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2 Comments

Namita Sajai · November 29, 2021 at 5:58 pm

This is so cute! I love the way they chose to animate the characters.

Vanessa Perez · November 30, 2021 at 5:18 pm

As someone that prefers Qdoba to Chipotle, this short film was incredibly touching and reminds me that we also have power and responsibility as consumers to hold ourselves accountable to what we purchase. Knowing that Chipotle is sourcing their products from local farmers may sway me to switching to buying from them but I haven’t forgotten about their multiple E.coli breakouts either…lol.

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