I am an avid OrangeTheory fan, and I’ve been noticing all of the icons on the outside of their studios. There are 10-12 various symbols I’ve seen. This feels so similar to our previous Iconography project, where we created multiple icons based on one topic. For OrangeTheory, the topic is health and exercise, with a workout band on the left and heart on the right. I captured 2 of them below.
I feel like I rarely think about company’s icons, beyond their infamous logos, but each component of a brand must also be identifiable.
