Chamberlain Coffee is a coffee company created by YouTuber Emma Chamberlain. This brand has some of the best branding and design that I’ve seen, and I’ve been eager to purchase products just for its incredible packaging. Chamberlain Coffee’s aesthetic is colorful, personable, and fun which is vastly different from all other companies selling coffee on the market. Each coffee blend has an actual personality — for example, the night owl and social dog blends. I find it interesting how a company selling coffee beans can create such a strong brand personality and presence, and I see this as a trend for companies in all other industries to innovate similarly.
