Data and Brand Design to Enable Better Patient Care

Brand consulting firm Landor & Fitch recently created a unified brand for Lumos, a program that provides data and insights on the patient journey through the health system in New South Wales, Australia. While data and figures are important, the way they are presented are just as important. This is pivotal for a brand that wants health professionals to engage with it. The final brand design revolved around the idea of ‘illumination’, which the designers defined as an identity that could singly represent data, and collectively reveal outcomes. The dots and limited color palette create a bubbly, joyful visual identity that reflect the positive impact that Lumos has on patient outcomes.