Amazon earlier this year did on of their “The Drop” collaborations with a computer-generated influencer: Imma, known as “Japan’s first virtual human.” If you aren’t familiar with The Drop, Amazon Fashion collaborates with influencers to produce limited-time capsule collections available for only 30 hours total (or until it sells out, whichever comes first) and is made to order. I had been following the collections for a while and even bought a piece, but I was surprised to see this collection.
This article cited virtual influencers as a top 10 trend to watch this year. Imma’s collection “draws on her minimalist aesthetic with androgynous silhouettes and leans on custom graphics to reference her deep connection to the fashion capital of Tokyo.” Imma was able to bring her collection to life and model the pieces (which every Drop influencer does) thanks to “3D virtual design software—likely the same bits of computer code that make her digital existence possible.”
What do you think about virtual influencers? Would you buy clothing designed by one and exclusively modeled by one?
