My personal favorite resource and source of inspiration is the Center for American Politics and Design’s database of campaign design. The site synthesizes all of the designs from Congressional, presidential, and gubernatorial races across the United States over the past 3 years. Users have the ability to filter designs by graphic design concepts like color, font type, and iconography, but they can also filter by political categories, like party, district lean, state, and election result. This database has incredible potential for campaign designers, because it makes it easy to spot trends. If I want to design a winning campaign in Texas, I can filter by the state and winning designs. There may be some common factors between all of the campaigns that can inform how a new candidate should brand themselves.
The site was created by five designers, as well as their partners Channel Studio, a New York design and technology studio that designed the database’s website, and Hello Velocity, a digital studio based in New York and Boston. Since its creation in 2018, the website has been featured in The Washington Post, Vox, NBC News, and the LA Times.
