Apart from getting up and watching cartoons everyday morning without the rush of school, one of my favorite memories of summer vacation from when I was a kid was to eat lucky charms while watching the Lucky Charms commercial.
As a kid, I loved the colorful box that the cereal came in, I loved the leprechaun and I loved the ads more than the cereal itself. I was absolutely obsessed with Lucky the leprechaun and I recently wanted to know how the Lucky Charm’s creative team came up with such a brilliant way to market the cereal. But that is when I figured out that Lucky wasn’t always the mascot. When Lucky Charm’s was introduced in New England around 1964, the mascot was indeed lucky. But the owners of the brand didn’t feel that Lucky was friendly enough with the kids. He was just a leprechaun who stole cereal and ran away. So the artists over at the creative team came up with two other mascot options. One was a knight who would return lost cereal to the children and say “All you have to say is good knight.” Though this mascot was more friendly, the idea was dropped because Lucky Charms was a magical cereal and knights aren’t as magical. The other option was an old middle aged wizard named Waldo. He was friendly and every time he lost his cereal the children reminded him that he was a wizard and that he could make the cereal reappear by saying bibbidi bobbodi boo. Waldo was a pretty good success, but despite all of that the brand decided to go back with Lucky just because too many dollars had been invested in the development of Lucky and Lucky’s name went right with the brand, Lucky Charms. This made me realize that all art can be good art and can be equally good contenders, but at the end it all comes down to what feels right and what is the perfect fit for a particular scenario.
This blog stuck me as inspirational as we continue into the still-life coding section of the class. Her work surrounds household items which makes sense given the context of the time period of her work Read more…
Another museum I would like to draw attention to was one that particularly caught my eye here in Philadelphia– The Neon Art Museum. Neon is an interesting artistic medium as it plays heavy reliance on Read more…
As an artist we hold many powers, but one significant one is to think critically and creatively to problem solve. This article explores how designers have created eco-friendly packaging to help keep the environment clean. Read more…
