Demna Gvasalia’s status in the fashion industry was cemented when it was announced in October 2015 that he would be taking over as artistic director of Balenciaga. His Spring/Summer 2022 collection called “Clones” was a groundbreaking and visually and sonically experimental event in the fashion world.
“We see our world through a filter-perfect, polished, conformed, photoshopped, we no longer decipher,” read an opening tile before the digitally-streamed runway show began. “Technology creates alternative realities and identities, a world of digital clones.”
