The design and colors of logos affect the way we think about the brand, subconsciously. Fast food companies use this science to their advantage. For example, yellow is commonly found in fast food logos, such as McDonald’s. Yellow is proven to cause feelings of happiness and comfort. Not only colors, but shapes are also used for marketing purposes to help the company speak to a certain group of people and deliver a message. Burger King has recently rebranded their logo by removing the blue color to close the gap between the negative perception of fast food and Burger King’s goal of serving people less artificial and more craveable food.
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1 Comment
Paola Camacho · February 19, 2021 at 2:13 pm
I find the psychology behind marketing and consumerism so fascinating! Although our logos for our project were black and white, it would’ve been so interesting to explore how color would’ve changed the connotation of the logo, or its effect on the viewer.
Side note: blue color or not, I still don’t trust fast food meat lol.
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