Samsung has recently collaborated with Noah Charney, the founder of the Association for Research into Crimes Against Art (ARCA) to help to find the stolen art pieces. Samsung opened an online exhibition, and its audience with provide attention to the missing art pieces and by doing so, the chances to find the pieces will increase.
This is also a marketing strategy for Samsung because it displays the missing artworks on their latest TV products, indirectly advertising the high-definition screens.
