After several years of being unable to host in-person shows due to the COVID-19 pandemic, Seoul Fashion Week returned in 2022 as a six-day event spotlighting the creativity and novelty of the works of South Korean designers. The event was highly successful, with Lee Jung-Jae, the star of the hit Netflix TV show Squid Game, attracting international attention as the Global Ambassador for the major event.
Here are 3 emerging South Korean designers whose works at Seoul Fashion Week have caught the eyes of fashion enthusiasts.
1. BMUET(TE)
Bmuet(te), a ready-to-wear label launched in 2017 by Byungmun Seo and Jina Um, takes inspiration from 19th-century European school uniforms to create a collection ranging from feminine, floral blouses to more masculine, structured jackets.
2. PAINTERS
Painters is a Seoul-based fashion label initially launched in 2018. They made their highly-anticipated entrance in Seoul Fashion Week with their collection titled “Accepted,” which includes ruffled skirts and dresses alluding to trippy visuals and commercial art.
3. VIMUN STUDIO
Vimun Studio is a womenswear brand launched in 2019 by designer Hyunjung Kim. The Fall 2022 collection showcased at Seoul Fashion Week features pieces that are classic and casual, drawing inspiration from French architect Jean Prouvé.
