When I drive to campus south bound on I-95 the ihatestevensinger.com sign catches my eye. It a simplistic design with a lack of color which stands out from other billboards. It is a genius design and marketing strategy since you would think that the website would about arguments against Steven Singer but (spoiler alert) it’s actually a jewelry company. The website most likely gets more traffic due to the design of the billboard.

Categories: F-21