https://www.youtube.com/watch?v=SwoVLDYjOcc <– music video
https://www.youtube.com/watch?v=384tDYYiSbI <– behind the scenes!

I saw a couple blog posts about set design and the importance of it to music, video, TV, etc. This music video is a super cool apple commercial where there are NO special effects, except for the ‘seeing double’ part in the last minute of the video. The behind the scenes video is so interesting to me, because of the intention of the design of dance, design of the set, design of the song, and the connection between the three. The attention to detail of each beat and tone change in the song make this video incredible!

Categories: F-21