Has the age of social media increased hype around unique branding? People strive for one-of-a-kind style to stand out from the crowd. Especially in the age of COVID, a preference for online shopping has come about, and in this same time period, the online marketplace, “GOAT Sneakers and Apparel”, has rapidly increased in popularity. Offering a platform to buy and sell limited edition and high-end streetwear brands, GOAT aids in the diversification of fashion culture across the globe. Below are some links to explore more on the growing phenomenon of sneaker culture, how COVID has played a role in the evolution of fashion culture (specifically footwear and designer), and people’s need for individuality in an increasingly digital age.
