News has surfaced this past week that Nike has filed for new trademarks for use in “virtual worlds”, which indicates that the company may be looking to enter the virtual world of cryptocurrencies and NFTs. The company has already shown some interest in the metaverse when they patented “Cryptokicks”, which are virtual collectible shoes that consumers can purchase and produce. This interest in the metaverse can create huge waves in the space, as Nike is such a large company that has a lot of influence in the world of retail. There have already been some ventures into the crypto and NFT space by luxury fashion brands like Louis Vuitton and Gucci, but Nike’s entrance would have a much more significant and widespread impact that could change the world of retail for good.
